Pill Reminder Kit — site

Quiet positioning in a noisy category

Most apps in the medication-reminder category lean on bright colours, gamification and loud CTAs. Pill Reminder Kit's in-app language is deliberately the opposite: dark ground, amber accent, serif headlines. The marketing site needed to extend that calm rather than break it — convince visitors to install through the App Store from a position of trust, not pressure.

Carry the app's tone into the site

The site inherits the app's design system directly: same dark palette, same italic-serif emphasis ('take your pills.', 'mean something.'), same type hierarchy. The hero phone mockup is intentionally not oversized; instead a small interface match sits next to the headline, with a single ticker line beneath listing features — 'refill alerts · doctor report PDF · drug interactions · streak tracking · lock-screen reminders · critical-dose alerts · on-device only · ad-free, always · photo upload'.

The content architecture follows real usage order: reminders → add via label (Snap a bottle) → family sharing (Quiet care) → adherence stats → pricing → download CTA. Each section maps directly to a product feature; the site shows the product rather than claiming around it.

The pricing section was given particular attention: three columns, the middle 'Premium $29.99/yr' marked as recommended, 'Plus $4.99/mo' offered as the flexible monthly alternative, all with 'Cancel anytime in the App Store or Play Store' as the subline. Choice architecture stayed flat rather than pushing the subscription.

Why Next.js static export

The site content doesn't change independently of the app — it updates when sections need to be added for new features. A CMS would be unnecessary infrastructure. Next.js static export plus Vercel's CDN guarantees speed and uptime; version control runs through git.

Tailwind handled both the dark theme and the amber accent scale from a single configuration. No complex animation or JS was needed; outside of basic scroll behaviour, the site is fully static.

What shipped

A live one-page marketing site at pillreminderkit.com: hero, 'How it works' covering the notification and snap-bottle flows, the 'Quiet care' family-sharing section, 'Numbers that mean something' adherence stats, 'Quietly premium' three-tier pricing, and a 'Ready when you are' download CTA. Pricing, Privacy and FAQ sub-pages live in the same system.